The speaker, Alex Abramova, talks about the importance of recognizing and valuing non-code contributions in open-source projects. She identifies various non-code contributions, including technical writing, copy-editing, translations, testing, designing, and advocating, and explains the benefits that they bring. Abramova also suggests ways to encourage and reward non-code contributors, such as launching campaigns, personalizing swag gifts, publishing blogs, providing clear instructions, and emphasizing why non-code contributions matter. Throughout the talk, Abramova emphasizes the importance of diversity and inclusivity in open-source communities.