The talk discusses how to deploy an enterprise search server, FES, within an organization. It addresses the problem of engineers using multiple content management tools and the difficulty of searching across them. FES is introduced as a tool that solves these issues and offers powerful features such as web crawlers and indexing of binary files. Customization and patching of FES are also discussed, as well as the importance of automation. The talk concludes with insights and observations, including FES's ability to index metadata and the need for improvement in incremental crawling.